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I had been monitoring this for the earlier number of months, a little cynical that what I was hearing was in reality accurate.
Anyhow, phrase on the street is that Yahoo are not renewing the direct deals with associates the place their total visitors high quality score is less than seven out of 10. No matter of revenue generated. Seemingly this get difficult strategy has been trialed in the Australian market and is now becoming rolled out throughout the relaxation of the network.
What does this inform us? Well, seemingly that even though the MS/Y! steam roller carries on unabated, occur start day, the traffic on the network they want to be clean. As shocking as this may well sound on encounter worth, phrase is that this does not have an effect on those companions with syndication legal rights â a la the parking firms and the advert networks. Who does it influence then? Again, Im not stating my existence on the information at this phase but appropriately, partners without syndication discounts, massive domainer networks and arbitrage customers are the kinds seemingly feeling the warmth. TQ significantly less than seven/ten and no renewal.
In which do these men and women then go? Well, either out of the network completely or more than to a syndication companion in which Y! is aware of there is no expression agreement and feeds can be pulled with just a few keystrokes in an e-mail.
Sounds wonderful for the networks and the parking organizations fed by Yahoo but, as at any time, Im remaining cynical about this as properly. Im inclined to wager a number of schekles that all of the associate network will have be cleaned in some way appear the time it all goes Bing⦠or might that be Bang?
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